36氪 was informed that the unmanned convenience store “Convenience Home”
has received millions of RMB angel round investment, and the employer is
Lianchuang Yongxuan Feng Tao.
At the time of the unmanned
convenience store, the players such as Binguo Box, F5 Future Store,
Shenlan Technology, Easy Go, and so on, Amazon, Rosen, Alibaba, Wal-Mart
and other giants also tried the water.
“Convenience Home” was
founded in March 2017 and is located in Shanghai. Convenience homes have
two products: micro-unmanned convenience stores and medium-sized
unmanned convenience stores. Compared with a lot of players, the
convenience of convenience is: flexible.
The convenience of the
"micro-unmanned convenience store", the smallest unit covers less than 1
square meter (0.68 square meters), the placement is more flexible,
including subway stations, office buildings, colleges, etc., the cost of
a minimum unit convenience store is about 13,000 yuan (may be lower
after mass production). The smallest unit of unmanned convenience store,
according to the distribution of people's traffic, "spelling" a
convenience store with a larger unit area. Less than 100 people can be
placed; about 100 people can be spelled two; more than 500 people can be
spelled four. The convenience store's "medium-sized unmanned
convenience store" is made up of six micro-convenience stores. At the
same time, tables and chairs are added in the space to provide consumers
with a rest area, which can be placed in relatively open communities
and parks.
Technically, the convenience home has set up RFID in
each shelf, and seals the gap in each corner to make the recognition
rate higher. The process is very simple, use Alipay scan code to open
the door, take it away, Alipay automatic deduction (WeChat is
negotiating). In the future, convenienceists hope to make palmprint
recognition on the door handle, and when the consumer performs the
action of “opening the door”, it can be identified.
Conceptually,
the convenience home is actually closer to the vending machine. The
founder Fan Weiwei believes that the convenience home is an improvement
on the traditional vending machine. On the one hand, most of the
traditional vending machines are mainly beverages and fixed-package
snacks, while convenience stores will mainly focus on the “fresh food”
that conforms to the health trend; on the other hand, the traditional
vending machine is shipped first. , re-shipment, the way the pipeline is
displayed makes the space utilization low, if it is a fresh food, it
may be deformed in the process of falling. Convenience homes can take
the goods first and then deduct the money, which can be stacked and
arranged in a dense manner, which makes the space utilization higher.
“Under the same area, our delivery rate is twice as high as that of
traditional vending machines.”
Convenience house selection logic
is to choose different products according to different venues, such as
meeting the white-collar brunch demand in office buildings, providing
lunch, sandwiches, salads, etc.; providing snacks, lo mei, bread and so
on in colleges and universities. Comparing the average customer price
(14 yuan) of the whole family, the convenience store sets the average
customer price to about 10 yuan. In addition, through small programs,
consumers can feed back the food they want to eat and reverse the
selection of categories based on the data.
In addition to micro
and medium-sized convenience stores, convenience homes also have a third
aspect of business – the transformation of traditional mom and pop
stores. The offline husband-and-wife shop is characterized by different
sizes and different sizes. The convenience store provides the unmanned
convenience store renovation plan. First, the husband and wife store
shares the site resources and divides the sales. Second, the joining
method has a higher proportion of income. On the one hand, store owners
do not need to guard the store for more than ten hours a day. On the
other hand, in addition to no sales, they can extend other businesses to
obtain more profits, such as milk tea and coffee.
“Whether it’s
unmanned retail or retail, it’s essentially a retail business,” Fan
said. Since it is a retail business, in the layout of outlets, it is
necessary to stand on the overall perspective. "The most fear is
Dongyitou and Xiyi stick."
The reasonable layout of points, lines
and surfaces can minimize operating costs and logistics costs. There
are two important factors to consider: the flow of people and the
coordination of the placement points. The idea of the convenience home
is to arrange a medium-sized unmanned convenience store in a crowded
place, and then arrange 10 micro-unmanned convenience stores within a
range of 100 meters to form a “minimum replenishment unit”. One person
can Responsible for the replenishment of 20 equipment.
As for the
cost of RFID labeling, Fan Weiwei is optimistic that the current label
cost is 0.5-0.6 yuan, but with the popularity of RFID in the retail
market, the price of RFID tags will definitely decrease.
After
this round of financing, the convenience home will establish a trial
operation point in Shanghai, a medium-sized + micro-unmanned convenience
store, and it is expected to lay 20 outlets. Currently, convenience
stores are seeking Pre-A rounds of financing to expand production and
launch operations.
On the team side, CEO Fan Weiwei graduated
from Harbin Institute of Technology. He was the manager of the Northern
Region of the Commercial Software Channel Department and was a serial
entrepreneur. COO Wu Wei is a master of Shanghai Jiaotong University and
has been continuously pioneering in the field of FMCG. CTO Peng
Genggeng graduated from Shanghai University with a major in computer
engineering and served as a senior engineer in the advertising platform
department of Tencent OMG Business Group.
Tel:+86-21-67102386
Fax:+86-21-67102393
Phone:18217492336
Email:info@hoyeergroup.com
Add:No.1000 Pingzhuang Road,Lingang Free Trade District,Shanghai ,China